Web Analytics as a Force for Change

Web Analytics for the Numerically-Challenged Marketeer

No one can doubt the importance of accurate, informative, and functional web stats. Once the preserve of the techno-geek, web analytics has come to the fore with the explosive impact of customer participation online. If you are numbered among what might be called 'numerically-challenged marketeers', then read on to find out how to hold your own in a world of numbers.

by Dr Nick Trainor, Managing Director | 14 Aug 2007 | Read More...

With New Marketing Tools, Interpretation is King

Those responsible for promoting their company websites are often bombarded with new software products with seemingly limitless capabilities and endless reporting tools. Yet, is new software enough to achieve marketing success?

by Dr Nick Trainor, Managing Director | 2 Nov 2006 | Read More...

Gathering Online Marketing Intelligence: The Methods and the Menace

Marketeers are realising that websites can provide a wealth of invaluable information about existing and potential customers' attitudes, perceptions, and needs. The question is, however, how can you get this information, and can it be trusted?

by Dr Nick Trainor, Managing Director | 24 Jul 2006 | Read More...